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The Red Ribbon Club (RRC)

About RRC

Red as a sign of warning is particularly relevant in the context of impressionable youth. At an age when sex is an adventure, an exploration of intrinsic desire, the thought of danger is far, far away. Yet, it is this group, defined by curiosity and boldness that is extremely vulnerable to AIDS. Youth is a nation's future. They are the trend setters, the leading lights of every home and therefore very influential. Target them and you target the nation.The Red Ribbon Club (RRC) is a voluntary on-campus intervention programme for students in colleges and universities in India.The first RRC was formed in Periyar University, Salem, in June 2005.It has since acquired a momentum that will be a huge resource in Tamil Nadu's and India's fight against AIDS. The programme aims at harnessing the potential of educated youth and helps them to be the educators among their peers in the entire campus and the community at large.

Focusing Area

The ideation and administration of tyhe programme are done by the Tamil Nadu State AIDS Control Society (TANSACS) and the Centres for Disease Control and Prevention, USA (CDC). A state RRC coordinator supervises the programme in all its aspects. The core team is made up of five regional managers, each in charge of five to six districts in Tamil Nadu, depending on the concentration of colleges. They, in turn, send out 24 field officers who directly interact with the colleges.


RRC's activities are aimed towards five specific targets.Opening up a discussion or sexual behaviour change among youth. Identifying youth in the high- risk category on campus and transform their behaviour. Increasing the perception of risky activities in the youth. Creating of peer educators. Reaching out to non-RRC youth, collegiate youth and the general public.


The rate at which the programme is gaining ground and the high level of motivated involvement of the entire team it guarantees a movement that will probably be a landmark in the global efforts to prevent AIDS. Significantly, in the early stages of the campaign, there is a marked involvement and participation from economically backward students. A fallout of the programme is that students gain organizational and networking skills which will be a great strength in any career they choose to pursue. Besides, of course, gaining much needed knowledge on health-related issues, sex and sexual behaviour and the impact of HIV/AIDS.

Click here to view RRC 2013 Activities in our college.